Heinrich Chevrolet Rochester NY

[Nasblu]

Does anyone know anything about Heinrich Chevrolet Rochester NY. I know they sponsored Gary Morgan in a 1963 Z06 corvette and later a 67 z28 in trans am racing but cannot find much about the dealership itself. I know there is a Heinrich Chevrolet currently in Lockport NY don't know if there related or not I emailed them already no response yet.

[PeteLeathersac]

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Unless you have already, check in w/ member mssl72 Mark as he has some association w/ Heinrick Rochester too.
The Morgan Z-06 and Z-28 #17 Trans-Am are both so cool, such an awesome era to have been a Chevy Dealer!
:beers:
~ Pete


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[PeteLeathersac]

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Is this Gary Morgan's '67 124377N163228 w/ '68 updates or an actual '68/different car?
:beers:
~ Pete


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[PeteLeathersac]

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:beers:
~ Pete


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[Nasblu]

Thanks Pete for the replies great information. Our 1962 corvette original fuel injection car sold there new trying to track down original owner of the car and more info on the dealership.

[34fords]

NASBLU, My 1967 Corvette came from Heinrich Motors in Rochester also. I have tried to find some information on this dealership on the Corvette forums but have come up with nothing. Please share any information you have.

[Nasblu]

Not a problem. Ill will let you know if I find out anything. It seems as though they were really into hi performance chevys. I know there is a tuxedo black 1970 SS Chevelle LS6 M22 convertible in the LS6 registry that sold there new. I have found other hi performance chevys as well.

[PeteLeathersac]

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Searching Heinrich Motors or Chevyland seems to yield more results than Heinrich Chevrolet.
:beers:
~ Pete


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[PeteLeathersac]

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:beers:
~ Pete


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[PeteLeathersac]

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:beers:
~ Pete


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[PeteLeathersac]

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:beers:
~ Pete


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[34fords]

Pete you found a lot of good ads from them. I have never been able to find anything. I think the dealership building is gone now.

[PeteLeathersac]

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Again, I found most searching Heinrich Motors or Chevyland as there's fewer Heinrich Chevrolet ads also little 66/67 era 'Vette stuff other than ad above.
Building below is a blown-up pic from the Wagon Sale ad, looks like a giant Delco battery on the Service building wall?
:beers:
~ Pete


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[PeteLeathersac]

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:beers:
~ Pete


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[Nasblu]

Great stuff I found a lady who her dad was a Mechanic at Heinrich in the 1950 and 1960s hes now 88 years old still lives near Rochester. She is going to ask him about the dealership. So we shall see what he says.

[Nasblu]

Old Heinrich Motors Matchbook

[34fords]

Guy's I want to thank you for posting all this great information on Heinrich. It's a lot of good stuff. Thanks and keep it coming Danny

[TimG]

Here is a window sticker from a 1967 Corvette I owned from Heinrich Motors. This car also had the leather Key Fob that said "Save a weeks pay at Heinrich Chevrolet".

[34fords]

Tim G sure would have been nice if it was from my 67 corvette coupe. I am told the original owner of mine was a school principle in the Rochester area .

[Nasblu]

1973 ad

[Nasblu]

another ad

[Nasblu]

1958 Corvette Brochure from Heinrich Motors.

[PeteLeathersac]

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:beers:
~ Pete


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[PeteLeathersac]

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Gary Morgan's Heinrich sponsored Z06.
:beers:
~ Pete


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[PeteLeathersac]

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Hard to read the names but it's Heinrich and the same other Dealers as previous ads.
:beers:
~ Pete


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[PeteLeathersac]

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Cool to see there's GMP models of Morgan's Heinrich sponsored '67 Z-28 Trans-Am car!
Here's a link to a Heinrich delivered Tuxedo Black Top Flight '65 Vette Roadster.
http://vintagecorvettes.com/1965tuxedoblack.html
:beers:
~ Pete


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[34fords]

You all posted some really good information on Heinrich Chevy. They must have had a good connection with GM high performance. My 67 Corvette was built on the 1st day of production S/N 19 . I would guess you would have to be a good high perf. dealer to get one of the first Corvettes. Please keep posting if you find out anything, Thanks Danny

[Nasblu]

Heinrich Matchbook. Well here is the letter 'I" looks like I need 7 More of these lucky covers to get my Six Free Grease Jobs.

[1967Z28]

Heinrich dealer emblem

[34fords]

Now that is cool !

[mssl72]

Where did you find that emblem?? I'd love to find one of those or a license plate frame for my Z. My Z was ordered by a guy that worked there.

[Nasblu]

Brand New 1957 corvette having license plate installed in front of Heinrich Chevrolet.

[TAR6569]

Funny I recently found a build sheet in a 69 wagon and it was spelled Heinrick! lol

[Nasblu]

More Heinrich items

[Nasblu]

Where did you find that emblem?? I'd love to find one of those or a license plate frame for my Z. My Z was ordered by a guy that worked there.

1974 Heinrich Ad

[mssl72]

A recently acquired Heinrich item. I was told it was NOS and it really appears to be. The tape on the back has never been used.

https://i.ibb.co/nDt9Gnk/Heinrich-front.jpg (https://ibb.co/WcjZhPK)
https://i.ibb.co/MN70k8j/Heinrich-rear.jpg (https://ibb.co/PCgHGTb)

[Nasblu]

Few more Heinrich Chevrolet items

[rcrusher 68]

I grew up in Rochester and bought many high-performance parts there, Hoseiton Chevrolet sponsored Warren Agor in the Trans Am series in the day.I own a L-72 1968 Biscayne bought new at Hallmans Chevrolet and they also had many high-performance vehicles and sponsored a 70 Camaro in M/P. And finally Taylor Chevrolet was the place of purchase of the L-72 1969 Kingswood wagon in the GM heritage collection.

[mssl72]

Welcome Charlie! 3gears.gif

[smallblockhero]

heinrich has been a local family dealer from buffalo to rochester for many years.. the one in buffalo by me still sells factory hot rods.

[1967Z28]

Magnesium American mags in the wooden crate they got shipped in to Heinrich Chevrolet. These were for use on Gary Morgan's road race Camaro and are still owned by Gary Morgan.

[chevyman0429]

Wow very nice! Talk about museum quality! Those need to be displayed just like they are.

[mssl72]

Cool to see that!

[Paul_S]

Wow! ...and shipped from Chevrolet, not from American Racing. Looks like he has a full set there.

[L16pilot]

I just acquired a 1970 Shadow Gray, M21, 4.10, L78 Camaro that sold new at Heinrich Chevyland. Born with block/trans/rear, but major project. Have just begun the process of trying to track down previous owners.

[Mr70]

Beautiful find there L16pilot...I'm jealous.

[PeteLeathersac]

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Awesome combo also Heinrich Delivered puts it over the top!
Big congrats!
:beers:
~ Pete

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[L16pilot]

Thanks guys...and mine was one of two 70 L78 Camaros acquired that day from the same barn. The second is a Van Nuys, (with build sheet), Cortez Silver RS/SS L78 that was sold new in the Chicagoland area. My buddy Ron got this car and he's been working on this deal for 2 years...it all finally came together last weekend.

[Mr70]

Wow!...what Chicagoland dealership was Rons L-78 sold from?

[L16pilot]

my error...not Chicagoland. His car sold originally from AC Hooker & Son in Sidell, IL. From the research he's done so far, AC Hooker was a car dealership and also sold Allis-Chalmers farm equipment! I told him about this thread and I'm sure he'll chime in soon with more details.

[ronzz572]

Yes correct, My car was sold from A C Hooker & Son Sidell Illinois. Anyone that has information about it. I would love to hear from you.

[Mr70]

Huge congrats to both of you,only 600 1970 L-78 Camaros assembled,and you guys find two of them at once.:burnout:

[scuncio]

Congrats, great find!

[Nasblu]

I just acquired a 1970 Shadow Gray, M21, 4.10, L78 Camaro that sold new at Heinrich Chevyland. Born with block/trans/rear, but major project. Have just begun the process of trying to track down previous owners.

Great Find. Can't beat code 17 Shadow Grey and an L78 Wow!! We have a 1962 fuel injection Corvette that sold new at Heinrich Chevrolet. Here is a picture from Heinrich Chevy 1970 of the staff and a new 1970 Impala Convertible. I am sure one of those guys pictured was the salesman of your 70 L78.

[Mr70]

WoW!..Very cool.
I'm thinking this was taken sometime after September 10th,1970 as there is a Vega Poster board in back right,and that's when it Debuted...Plus 1969 Chevrolet Sports Dept. lighted Signs and Banners on the back wall too.

[L16pilot]

That's a great photo and good eye about the Vega poster! Now all I need is one of those flux capacitors and a Mr. Fusion machine.......

[mssl72]

Cool finds for you and Ron! Another Heinrich Camaro comes into light! Keep us posted on the reassembly/restoration.

[Nasblu]

Here are a few more Heinrich Chevrolet items.. Picture of the dealership 1960 and a 1967 newspaper ad.

[Pacecar1969]

Here is an old Heinrich dealer emblem - 1960's my guess

[Nasblu]

Here are the Heinrich Chevrolet Rochester NY emblems that I collected over the years arranged from oldest to newest design. I kept the top emblem because that is correct for my application and sold the others off.

[L16pilot]

Here are the Heinrich Chevrolet Rochester NY emblems that I collected over the years arranged from oldest to newest design. I kept the top emblem because that is correct for my application and sold the others off.

Are you able to provide dates when each emblem was used? I'd like to seek out the correct emblem for my 70 L78 Camaro. Thanks in advance!

[Nasblu]

Are you able to provide dates when each emblem was used? I'd like to seek out the correct emblem for my 70 L78 Camaro. Thanks in advance!

This would be correct for your 1970 Camaro. This style was used from approx 1967 into a least mid 1970s. If you see this same emblem pictured below with mounting holes that was exclusively used on heavy duty trucks (no idea why I guess they figured two way tape for cars screws for trucks???)

[Mr70]

Starting from the top,is your #3 emblem a duplicate of #2?

[Nasblu]

Starting from the top,is your #3 emblem a duplicate of #2?

Yes, #2 and #3 emblems are identical. There are 4 different styles over the years (that I have seen) 5 if you consider the heavy duty truck style with the mount holes.

[mssl72]

Picked this patch up, thanks to my brother.

https://i.ibb.co/19WCFRH/IMG-20230120-122415-01.jpg (https://ibb.co/0fb0HYP)

[21superboat]

Are you able to provide dates when each emblem was used? I'd like to seek out the correct emblem for my 70 L78 Camaro. Thanks in advance!

The one at the very bottom of photo showing the 5 emblems is identical to the one on the decklid of my 69 malibu 16k mile survivor so that should indicate what was correct at the time