Chevrolet Merchandising Slogans 1960-1980

[Mr70]

After many years of research,inquiring with others,reading,observing &
documenting from Movies,Literature,TV & radio commercials & magazine advertisements,I have compiled what I believe to be a Very accurate Chevrolet Slogan list.
I Hope this appeals to many,as it does to me. http://www.yenko.net/ubbthreads/images/graemlins/beers.gif

1960:
*The Most of the Best For the Least
*For 1960 Chevys Got em All (a variation also used was "Got It")
*34U2C(Pre Announcement)

1961:
*Sixty-Onederful Chevrolets
*The Greatest Show on Worth (NSC-National Sales Convention)
*Newness You Can see!
*A Sixty One For Everyone
*Sturdi-Bilt Trucks

1962:
*A New World of Worth (NSC)
*Yesterday,Today & Tomorrow-The Symbol Of Quality

1963:
*Showtime '63!
*The Worthiest Name on Wheels
*New Flair-New Freedom From Care
*Show The Way! (NSC)
*Americas Favorites
*Keeps Going Great

1964:
*Count On Chevrolet To Build the One You Want
*The Great Highway performers
*More,More,More For '64
*Chevys latest! Chevys Greatest!
*Chevy Time
*There's 5 in '64
*Roll Chevy Roll! (NSC)

1965:
*Something New For Everybody!
*The Beautiful Shapes for '65!
*Buy Word for '65...by Chevrolet
*'65's Beautiful breakaway (or Breakthrough) by Chevrolet
*The Make that makes you want a '65!
*Here and Wow!
*Steer em Right! (NSC)
*New and Great!
*The Super '65's!

1966:
*A Perfectly Beautiful year to Go Chevrolet
*Your Year to Live it up in Style
*Thrill Of the Year (NSC)
*Double Divedend Days (Sales Campaign)
*The Thrilling '66's
*High Style! New Spirit!

1967:
*Everything New That Could Happen..Happened!
*Rumors Come True Wonerfully!
*Mean More then ever Before
*Exciting Beauty! Power that Moves!
*Always out front in Safety (or Styling)
*Chevy Comes out Swinging for '67
*Wonderful One
*America's No.1 Seller

1968:
*Look at Chevrolets Latest!
*Decidingly '68! Chevrolet!
*Stunningly Beautiful! Superbly Built! The '68 Chevrolet!
*Dramatically Designed! Distinctively Different! Daringly New!
*'68 Sixty Great!

1969:
*Putting You First Keeps Us First!
*The leader Comes On Strong

1970:
*Putting You First Keeps Us First (Early slogan)
*On The Move
*The Chevrolet '70's......The Chevrolet Movers (Trucks)

1971:
*Putting You First In A Big Way
*Totally Tougher (Trucks)
*The Little Car That Does everything Well (Vega)

1972:
*For You in '72!
*Totally Tougher to Last longer (Trucks)
*We want your chevrolet to be the Best Car you've ever owned!

1972 through 1974:
*Building a Better Way to See The USA

1973 through 1974
*Building a Better Way to Serve The USA (Trucks)

1975:
*Chevrolet Makes Sense For America..Lasting Chevy Value (Trucks)
*Americas Favorites:BaseBall,HotDogs,Apple Pie and Chevrolet (used Mid Year & all the way through 1977)

1976:
*Chevrolet Salutes Americas Bicentennial
*A New kind of American Car (Chevette)
*Your moneys Worth Mile after Mile (Trucks)

1977-78:
*Now That's More Like It! Built To Stay Tough! (Trucks)

1978:
*See What's new Today in a Chevrolet..Chevys New size Malibu

1979:
*When it Comes to Value,America Comes To Chevrolat
*The New Chevrolet.....Built To Stay Tough (Trucks)

1980:
*It's new and you'll know it!.....Built to Stay Tough (Trucks)

[Seattle Sam]

Those are cool, Rick!

Here are a few more, all more recent =
Chevrolet - An American Revolution (2000's)
See the USA in your Chevrolet (Dina Shore, 50's and early 60's?)
The Heartbeat of America - Today's Chevrolet (80's? 90's?)
Like a Rock (trucks, 90's)
We'll be there (2000's)

[Mr70]

Sorry Belair62.
Add under 1970:
"See America's First"
This was not a commonly used National slogan,but one they did use on the USA-1 License Plates.

[70 copo]

What can you say?? Rick Strikes again!! Bravo... Hey wait a minute, you told me that the '70 slogan was "putting you first in a big way" now you list it for '71??. http://www.yenko.net/ubbthreads/images/graemlins/dunno.gif

What gives? Either way I have the right plate-so I am happy! http://www.yenko.net/ubbthreads/images/graemlins/biggthumpup.gif

Phil

[Mr70]

I never said that was a 1970 slogan Phil.
I am seeing others though say it is on Ebay all day long,and to me a 1969 or 70 Chevrolet Vehicle with the "Putting you first In A Big Way" License plate,is like a 1969 Yenko with a McMurray address reference.

[ss427copo]

About the 67 SS427 Impala...."For The Man Who'd Buy A Sports Car If He Had This Much Room" God.............I love that car!

Jeff

http://www.yenko.net/ubbthreads/images/graemlins/3gears.gif

[copo69]

Really neat, Rick. I saved these to a Word file. Interestingly Word did not recognize Chevette.... I don't know of anyone else who would "recognize" it either.

[camarojoe]

"See America's First" was used on USA-1 plates long before 1970. (Although it was used into 1970 as well.) I believe it could have been used as early as 1966 or 67 on USA-1 Plates, and several variations of the plates were made over the 4 or 5 years they used this slogan. It's also important to note that just because these slogans changed from year to year doesn't mean dealerships quit using them to sell cars. The local Chevy dealer downtown still proudly lights up their "Heartbeat of America" neon sign every morning, and even uses it in some of their print ads. Imn fact, many of the original GM issued USA-1 Plates were actually MADE long after the "official" year of the slogan, and its also likely some plates came out a bit earlier than the launch of the slogans as well.

[70 copo]

[ QUOTE ]
I never said that was a 1970 slogan Phil.
I am seeing others though say it is on Ebay all day long,and to me a 1969 or 70 Chevrolet Vehicle with the "Putting you first In A Big Way" License plate,is like a 1969 Yenko with a McMurray address reference.

[/ QUOTE ]

I guess I misunderstood your reply when I asked you about it last year at vettefest.... http://www.yenko.net/ubbthreads/images/graemlins/dunno.gif Anyway here is another slogan used in 69, this is a real poster sized paper service department ad. It is dated cc 69-1-12

http://i6.photobucket.com/albums/y226/70COPO/Cnv0901.jpg

Phil

[ANDY M]

How about this SS427. Picture from the McDorman show.
http://i10.photobucket.com/albums/a146/ameyers215/ss427.jpg
BTW, speaking of Chevettes, check the last post of the "Other Muscle" coolest license plates. Baddest Chevette in Ohio. http://www.yenko.net/ubbthreads/images/graemlins/cool.gif

[ss427copo]

Andy,

I just bought a Canadian Built SS427 on Friday. I'm a hardtop man, and seems like all you ever see (not like there's a ton of them out there) is Marina Blue! I love the Granada Gold! Thanks ,Jeff (see my post "SS427x2 I did it")

[Mr70]

Phil
That Poster is from the January 1969 Communication Kit,with accompanying 35mm filmstrip & record titled,"Go All Out".
(any Literature with "CC" means it was included with the Chevrolet Communication kits)

[Mr70]

This is an example of how a Chevrolet Dealership received these plates.
This is a 1971 slogan NOS in the original shipping box.
They came 6 plates to a box,seperated with onion sheets.
That box item No. is referenced in the 1971 Chevrolet Merchandising Catalog,along with a picture of them.
I have cartons of these and all are the same 1971 slogan,all post marked within the 1971 model year in some cases.
1971 was the only year they used that particular item no. to reference this plate design.
The years before & after used a different item no.,design & box.
http://img.photobucket.com/albums/v669/Rick_Peters/USA1plates0017.jpg

[Mr70]

http://img.photobucket.com/albums/v669/Rick_Peters/USA1plates0014.jpg

[camarojoe]

They may have came out on 71, but they were still being sent out to dealers as late as 1973. This is fact. I'm actually at WORK now, but I will post pics to verify this later this evening.

[MosportGreen66]

[ QUOTE ]
This is an example of how a Chevrolet Dealership received these plates.
This is a 1971 slogan NOS in the original shipping box.
They came 6 plates to a box,seperated with onion sheets.
That box item No. is referenced in the 1971 Chevrolet Merchandising Catalog,along with a picture of them.
I have cartons of these and all are the same 1971 slogan,all post marked within the 1971 model year in some cases.
1971 was the only year they used that particular item no. to reference this plate design.
The years before & after used a different item no.,design & box.
http://img.photobucket.com/albums/v669/Rick_Peters/USA1plates0017.jpg

[/ QUOTE ]

Not something you see everyday Rick...
WOW! Thanks! http://www.yenko.net/ubbthreads/images/graemlins/worship.gif

[camarojoe]

[ QUOTE ]
Not something you see everyday

[/ QUOTE ]

Just depends on where you're lookin'. http://www.yenko.net/ubbthreads/images/graemlins/naughty.gif

http://www.yenko.net/attachments/159826-ebaypics155.jpg

[camarojoe]

Here's an original box of 6 "Putting Your First in a Big Way" plates, addressed to Nessenger Chevrolet and postmarked April 5th 1973. From the Donaldson Art Sign Co. These plates were used for several years after their initial relase date, and can be found with various types and colors of sealer on the backside, depending on when and where they were manufactured. http://www.yenko.net/ubbthreads/images/graemlins/scholar.gif

http://www.yenko.net/attachments/159830-ebaypics156.jpg

[Belair62]

http://www.yenko.net/ubbthreads/images/graemlins/Charley.gif

[camarojoe]

Here's the UPS postage mark from 1973.
http://www.yenko.net/attachments/159833-ebaypics161.jpg

[hvychev]

Wow Joey...... http://www.yenko.net/ubbthreads/images/graemlins/cool.gif

[mockingbird812]

1969- Magazine ad (2 pages) - Picture of each of Chevy's SSs rounding a banked curve at a race track:

<font color="red">"No more Mr. Nice Guy" </font>

[MosportGreen66]

I do have not have 3 boxes of them ( http://www.yenko.net/ubbthreads/images/graemlins/grin.gif ) but these are pretty cool... got them on ebay some months back... NOS Number 1 Team Plate Frames with the Bay City Chevrolet Plant map, Number 1 Team booklet, box and plastic covering.

http://img.photobucket.com/albums/v441/mosportgreen66/usa-1platesframe.jpg

Needless to say they add to the conversation!

[chief_brody]

1973 through 1974
*Building a Better Way to Serve The USA (Trucks)

Anybody know what booster plate my 1974 Chevy Blazer would have likely had?

[camarojoe]

Probably this one.

http://i83.photobucket.com/albums/j293/joebarr/C9247681-65BB-487A-8E0D-77B6801DA3D8.png (http://s83.photobucket.com/user/joebarr/media/C9247681-65BB-487A-8E0D-77B6801DA3D8.png.html)

[Mr70]

This would be the correct plate they would've offered you back in '74.
It's metal,not plastic &amp; notice the correct shorter bolt holes as opposed to the elongated holes repro's have.
Although &quot;Serve&quot; was the truck selling slogan,they didn't make a &quot;Building A Better Way,To Serve The USA&quot; truck plate,just this overall general one.

[jl8z28]

http://www.yenko.net/ubbthreads/pics/usergals/2016/11/full-1102-53047-imag0278.jpg

[68l30]

That is one sweet looking Blazer!!! My granddad bought one new just like it, same color and all.

BIG

[Steve Shauger]

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: camarojoe</div><div class="ubbcode-body">Here's the UPS postage mark from 1973.
http://www.yenko.net/attachments/159833-ebaypics161.jpg

</div></div>

Joe I just picked up a 2017 Silverado at this dealership today. It's now located on Rt112 the next town north in Medford, NY about 10 miles away.

[Hawkeye]

Love the Blazer!


Thanks for sharing.


Marty

[Paul_S]

Nice!

[markinnaples]

Anyone ever see a Chevrolet Racing Division license plate frame?
I've seen the plates but wondered if they ever made a license plate frame with that on it.

[Mr70]

Never seen an authentic companion frame of any kind with it,but I have a few old plates.
It wasn't really a sales campaign slogan,but rather a metal over the counter parts Dept. license plate,to endorse their Hi-perf parts sales.
Someone has reproduced this plate in the past,but glaring incorrect to the original.

Here's my original.

[markinnaples]

That's similar to the plate that was on my Camaro around 1980
http://www.yenko.net/ubbthreads/pics/usergals/2015/12/full-3000-36459-early_cam_pic_2.jpg

[hvychev]

Joey or someone else, I see the years of these plate slogan's releases, the one on the upper right corner, the one that reads just &quot;Building a Better Way&quot; (without the &quot;To See the U.S.A.&quot;), what year was that one from?

I was looking for some &quot;filler stuff&quot; to cover some spots in my sign room and found these in a box, I forgot I even had them AND the frames! I guess if you keep this crap for 10-15 years it grows in value and coolness! <<GRAEMLIN_URL>>/burnout.gif

http://i.imgur.com/6SqwGvw.jpg

[camarojoe]

Pretty sure that's from 74.

[MosportGreen66]

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: hvychev</div><div class="ubbcode-body">Joey or someone else, I see the years of these plate slogan's releases, the one on the upper right corner, the one that reads just &quot;Building a Better Way&quot; (without the &quot;To See the U.S.A.&quot;), what year was that one from?

I was looking for some &quot;filler stuff&quot; to cover some spots in my sign room and found these in a box, I forgot I even had them AND the frames! I guess if you keep this crap for 10-15 years it grows in value and coolness! <<GRAEMLIN_URL>>/burnout.gif

http://i.imgur.com/6SqwGvw.jpg </div></div>

Love the Grass, Gas, or Ass plate frame!!

[68l30]

The Doors on the turntable? I see Electra records... <<GRAEMLIN_URL>>/dunno.gif

Nice plates and frames <<GRAEMLIN_URL>>/biggthumpup.gif


BIG

[hvychev]

Thanks Joey!

Yes BIG, My Doors album is on the Techniques 1200!

Here they are hung up!

http://i.imgur.com/qNiiact.jpg

[Xplantdad]

Frank always has good tunes on his turntable! <<GRAEMLIN_URL>>/headbang.gif

[68l30]

Great looking display!

<<GRAEMLIN_URL>>/smile.gif Just a wild A$$ guess on the Doors....But, Great choice!


BIG

[Mr70]

Bump for someone who asked for Help researching.