[Lee Stewart]

Clearly it's not just sunglasses that Tom Cruise can sell. Jamaican beer Red Stripe is mentioned in the novel The Firm by John Grisham, so when it was adapted into a film the brand had a ready-made product placement opportunity. It's unclear whether any money changed hands but the brand certainly benefited from the shout-out. After Gene Hackman and Tom Cruise were seen sharing a Red Stripe beer in one scene, sales increased by more than 50% in the U.S., and the company sold a majority stake to Guinness for $62 million a few weeks later.