09-19-2019, 07:06 AM
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Senior Member
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Join Date: Mar 2017
Location: ABQ, New Mexico
Posts: 36,633
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Thanked 136,506 Times in 22,779 Posts
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The release of Disney's Toy Story in 1995 lead to a mind boggling 4,500% increase in sales for the cult toy Etch-A-Sketch. When the company ran into hard times again in 1999, the conveniently timed release of Toy Story 2 in November of that year caused another surge that stopped the brand going under. Slinky was also revived by the franchise. When the first movie came out, it was no longer being made, but the toy's manufacturer received 20,000 orders after its release, giving the company a much-needed cash injection.
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