06-25-2021, 12:46 AM
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Senior Member
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Join Date: Mar 2017
Location: ABQ, New Mexico
Posts: 36,633
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When Steven Spielberg was devising his blockbuster 1982 movie 'E.T. the Extra-Terrestrial,' the director approached confection company Mars and asked if he could use their candy for a scene where the cute alien munches on treats set as a lure by Elliot (Henry Thomas). Mars said no. Instead, Hershey came to the rescue with their Reese's Pieces. E.T. loved them, and so did the public: sales of the peanut butter candy jumped 65%
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