I love the commercial too. An observation I would like to share. Since the fall here, two Chevy dealers here in my area have 1960's early 1970's cars in the showroom on display, so I asked why? They told me "it gets people to stop by and it works".
I then asked how are sales? They said cars "dismal". Trucks we cannot get them. Anything that we can sell we cannot get.
The declining traffic in the showrooms along with little inventory has the dealers in a panic along with the talk of the switch to EV that has zero traction outside metro areas, and this factors into the tug of the heartstrings, and again I love the commercial but the motives of the new gM have not changed.