FORD leads gM copies Gotta keep up with the "Mustang" brand now, I guess.
So, gM is next to try out the "Lifestyle Brand" business model.
Harley-Davidson
Jeep
RAM
Lululemon
Adidas
Timberland
Fubu
Now "Mustang" is on it's way
And "Corvette" is following
GM has tried this a few times already by offering Cadillac performance cars and it has not gone well and notably Porsche didn't call their SUV a 911 though, did they?
If GM had this mindset in 1974 instead of cancelling the Z28 to preserve the original heritage they would have made the Z28 a "brand" applying the designation as a handling package and a cosmetic package across the board.
The last 25 years has brought us marketing and margins uber alles, even at the expense of the very product you make and the consumers you rely on.
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