02-21-2023, 08:10 PM
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Senior Member
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Join Date: Mar 2017
Location: ABQ, New Mexico
Posts: 36,633
Thanks: 3,506
Thanked 136,502 Times in 22,779 Posts
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The moniker "Edsel" is synonymous with failure. Ford invested $250 million ($2.5 billion in today's money) into the car.
Of the $250 million, $100 million went into 3 plants. This paid off royally just a few years later . . .
22,000 orders on day one . . . 417,000 sold in it's first year. A feat never duplicated. It was those extra plants that allowed Ford to build and sell so many.
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