06-25-2021, 12:45 AM
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Senior Member
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Join Date: Mar 2017
Location: ABQ, New Mexico
Posts: 36,633
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Thanked 136,494 Times in 22,779 Posts
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In 1973, 20th Century Fox accepted an offer by George Lucas to lower his fee for directing 'Star Wars' and instead grant him all merchandising rights and the rights to any sequels. The studio naively thought it had pulled off a great deal. The movie went on to become one of the highest grossing films of all time, and the series has since generated billions. Meanwhile, merchandise sales have earned billions more: Lucas essentially traded US$350,000 for more than $5 billion.
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