It is a complex back story:
In recent years the owners of NASCAR began to take positions in direct opposition to the belief structures of the people who supported the series all in an attempt to please the media and the socials.
The autopsy of NASCAR could read that the race was so safe since the loss of Dale that it was literally-boring to watch.
Ticket prices 25% higher then they were a decade ago.
Climate change people attacking the series for polluting the environment.
NASCAR beginning to support gun control.
Perhaps the epitaph was the media attack after staged questions were set to encourage NASCAR to protest the stars and stripes and national anthem a couple of years ago. This was a no win for NASCAR. If you are pro flag then you are polarized. If you decline the narrative then you loose again.
Media: Is NASCAR doing enough to battle: ?
Racism,
Global Warming,
Guns,
Display of the Confederate flag at the tracks -- and the list goes on and on...
If you are a potential new fan and you are likely to be worried about what people think of you than you are far less likely to participate in attending races or even watch.
Older fans took note and by changing the channel and finding other things to do rather than attend races.
The slow and painful death of NASCAR.
GM is bugging out simply because there are no detectable vehicle sale uptick or positive publicity as a result of participation in the series.
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