[Keith Seymore]

Special paint process (for Pontiac branded vehicles) as recorded by author/artist/historian Eric White:

Originally Posted by Eric White

The procedure for getting a special-paint car ordered went like this:

• The customer (or dealership) determines what color is desired.

• An All Series Special Equipment order form is filled out.

The information required for a special-paint-request on this form is:
• Lower Color Paint No.
• Upper Color Paint No.
• Make of Car & Year Paint Used.
I am guessing that obtaining the correct paint no. would be left up to the ordering salesman/dealership paint department.

In the '60s and early '70s, before colored plastic/fiberglass trim parts became common, any color paint could be ordered, as long as the dealer could supply the paint formula no. on the S.O. form. After the mid-'70s when the crash-bumper fillers became common place, special order colors were phased out except for large fleet orders.

Several codes were used on the Fisher Body trim tag to indicate a special-order paint. Codes varied between the years and between Fisher Body plants. Some of the codes used were:
1= Standard GM paint, not a Pontiac color
2= Special Pontiac color. Sometimes offered a half-year color.
3= Cadillac FireFrost color. This paint was not normally allowed on a Pontiac build because of the special processes required to apply this type of paint.
4= Body in primer
SPEC or ** would indicate a paint color from a source outside GM (Ford, Chryco, AMC, John Deere, International Harvester, etc.) Colors could also be ordered to match school or business colors. As long as a formula no. could be identified by the dealership just about any color hue could be specified.

• The order was then routed through the Pontiac Zone office, which then routed it on to the Central Office.

• Central Office then entered a request to the paint supplier, usually PPG/Ditzler, for the appropriate paint.

• The paint supplier shipped a quantity of paint to the appropriate assembly plant.

• The special-order build was scheduled and coordinated between the Fisher plant and GMAD or Pontiac assembly.

• Build was delivered to dealership with a quart of touch up paint in trunk.

Note that this was specific to Pontiac, so the Central Office involvement for a Chevrolet vehicle may have been different.

Jim Mattison (of PHS fame) may be able to shed additional light on this, as he worked in the COPO group during his time at GM.

K