08-16-2019, 10:30 PM
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Senior Member
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Join Date: Mar 2017
Location: ABQ, New Mexico
Posts: 36,633
Thanks: 3,506
Thanked 136,490 Times in 22,778 Posts
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A lot has been written about the truly magnificent success stories credited to Lee Iacocca. But like all extremely successful businessmen, there is always at least one spectacular failure. For Lee it would be his decision to cut a deal enabling Maserati to be a Chrysler brand. This resulted in the Chrysler TC by Maserati, a $600 million loss for Chrysler.
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