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#1
09-12-2005, 03:47 AM
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Re: Chevrolet Merchandising Slogans 1960-1980
"See America's First" was used on USA-1 plates long before 1970. (Although it was used into 1970 as well.) I believe it could have been used as early as 1966 or 67 on USA-1 Plates, and several variations of the plates were made over the 4 or 5 years they used this slogan. It's also important to note that just because these slogans changed from year to year doesn't mean dealerships quit using them to sell cars. The local Chevy dealer downtown still proudly lights up their "Heartbeat of America" neon sign every morning, and even uses it in some of their print ads. Imn fact, many of the original GM issued USA-1 Plates were actually MADE long after the "official" year of the slogan, and its also likely some plates came out a bit earlier than the launch of the slogans as well.
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Joe Barr 
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#2
11-28-2016, 04:17 AM
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Re: Chevrolet Merchandising Slogans 1960-1980
1973 through 1974
*Building a Better Way to Serve The USA (Trucks) Anybody know what booster plate my 1974 Chevy Blazer would have likely had?
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#3
11-28-2016, 11:42 AM
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Re: Chevrolet Merchandising Slogans 1960-1980
This would be the correct plate they would've offered you back in '74.
It's metal,not plastic & notice the correct shorter bolt holes as opposed to the elongated holes repro's have. Although "Serve" was the truck selling slogan,they didn't make a "Building A Better Way,To Serve The USA" truck plate,just this overall general one.
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#7
11-28-2016, 04:21 PM
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Re: Chevrolet Merchandising Slogans 1960-1980
That is one sweet looking Blazer!!! My granddad bought one new just like it, same color and all.
BIG
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#9
11-30-2016, 02:23 PM
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Re: Chevrolet Merchandising Slogans 1960-1980
Anyone ever see a Chevrolet Racing Division license plate frame?
I've seen the plates but wondered if they ever made a license plate frame with that on it.
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1968 Camaro Ex-ISCA Show Car - Sold  On The Lookout For My Next Classic... John 10:30
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#10
11-30-2016, 02:39 PM
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Re: Chevrolet Merchandising Slogans 1960-1980
Never seen an authentic companion frame of any kind with it,but I have a few old plates.
It wasn't really a sales campaign slogan,but rather a metal over the counter parts Dept. license plate,to endorse their Hi-perf parts sales. Someone has reproduced this plate in the past,but glaring incorrect to the original. Here's my original.
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