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09-18-2019, 06:50 PM
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09-18-2019, 08:19 PM
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Quote:
https://zweigles.com/
__________________
Mark 1966 L72, 4spd Caprice 1974 Z28, M40 Camaro
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| The Following User Says Thank You to mssl72 For This Useful Post: | ||
kwhizz (09-27-2019) | ||
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09-19-2019, 01:44 AM
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Quote:
Another of Grady's COPO's...the Ribbon COPO! 
__________________
Bruce Choose Life-Donate!
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| The Following User Says Thank You to Xplantdad For This Useful Post: | ||
Lee Stewart (09-19-2019) | ||
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09-19-2019, 07:02 AM
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 Hershey spent a reported $1 million on getting its Reese's Pieces featured in the 1982 movie E.T. Director Steven Spielberg had originally wanted it to be the better-known M&M's in the scene, but Mars declined. Mars' loss was Hershey's gain: the company enjoyed a 65% increase in profits following the movie's release.
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09-19-2019, 07:03 AM
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 Ray-Ban's Wayfarer sunglasses had seen a steady decline in sales by the early 1980s. As a result, the brand hired a product placement company to get them featured on the big screen. After finding their way into 1983 movie comedy Risky Business, starring Tom Cruise, the shades sold a record 360,000 pairs, a big jump from the 18,000 that were sold the previous year.
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09-19-2019, 07:05 AM
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 Clearly it's not just sunglasses that Tom Cruise can sell. Jamaican beer Red Stripe is mentioned in the novel The Firm by John Grisham, so when it was adapted into a film the brand had a ready-made product placement opportunity. It's unclear whether any money changed hands but the brand certainly benefited from the shout-out. After Gene Hackman and Tom Cruise were seen sharing a Red Stripe beer in one scene, sales increased by more than 50% in the U.S., and the company sold a majority stake to Guinness for $62 million a few weeks later.
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09-19-2019, 07:06 AM
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 The release of Disney's Toy Story in 1995 lead to a mind boggling 4,500% increase in sales for the cult toy Etch-A-Sketch. When the company ran into hard times again in 1999, the conveniently timed release of Toy Story 2 in November of that year caused another surge that stopped the brand going under. Slinky was also revived by the franchise. When the first movie came out, it was no longer being made, but the toy's manufacturer received 20,000 orders after its release, giving the company a much-needed cash injection.
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09-19-2019, 07:08 AM
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 While most James Bond fans would know that 007's car of choice was an Aston Martin, that all changed in 1995 with the release of Golden Eye. BMW spent a reported $3 million in order to get the Z3 model into the film. The deal paid off in a big way: 9,000 orders came in within the first month of the film's release, representing an overall increase of $240 million in sales.
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09-19-2019, 07:09 AM
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 Ray-Ban is certainly no stranger to the realm of product placement, and in 1997 the brand made a shrewd move by getting featured in Men in Black. While many criticized the obvious pushing of the designer's Predator 2 sunglasses, Ray-Ban had the last laugh as sales of the product tripled after the movie's release, reaching a record $5 million.
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09-19-2019, 07:10 AM
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 Sportswear brand Under Armour struck gold when it agreed to provide the football uniforms for the film Any Given Sunday in 1999. The brand's founder Kevin Plank took a risk and spent $25,000 on an ad campaign based on the movie, launched in ESPN magazine shortly after its release. As a result the company went from sales of $1.3 million in 1999 to $5 million just one year later, and Plank was able to pay himself a salary for the first time since starting the company.
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